Staging Homes in San Diego County
“Welcome Home” That is exactly what we at Consider It Staged will accomplish with each and every home we stage. We want every potential
buyer to experience that “Feel at Home” philosophy the moment they walk into each room and picture themselves in their new abode.
A typical home buyer decides if they are attracted to a home within the first 8 to 10 seconds upon entering .
Only 10% of home buyers can actually visualize the potential of a home. U.S. Housing and Urban Development reports a “Staged Home” sells
17% higher than an “Un-staged Home”.
Staged homes sell on an average 6.32% over the listed price, un-staged homes average only at 1.6%.
The average number of days on the market for a “Staged” home was 13.9 days while “un-staged” homes averaged 30.9 days.
Sellers who stage their homes — rearranging or replacing furniture to bolster appearance — usually do so just before an open house. The better time to Glamorize is right before you post your listing online, where 90% of buyers look first says Realtor.com President Errol Samuelson:
“Web Appeal Is the New Curb Appeal”.
Home Staging is Red – Carpet Treatment
By Norma Mayer Special to the U-T 12:01 Sept 21,2013
Like a set decorator on a Hollywood movie, home stager Yvonne Marquez creates inviting, prop-filled scenes, only hers are to sell San Diego Houses. She’ll turn a tired master bath into a spa-styled retreat, then place a bottle of Champagne and two glass flutes near the tub. ( No wonder one homeowner’s acrylic tropical toilet seat didn’t stand a chance.) And to trigger a warm-and-fuzzy buyer impulse, Marquez will prepare a backyard for a friendly barbecue, complete with mugs of fake foaming beer.
Marquez can quickly transform a drab, dated den into an enticing media room that features modern furniture, buckets of (resin covered) popcorn, comfy throws and a faux flat-screen TV. Although she advises sellers to hide all personal photos, Marquez may display a few “family” snapshots of ski and beach vacations– only these smiling folks are cut out of magazines.
It’s all to give buyers the feeling that they can picture themselves in the house, said Marquez, owner of Consider It Staged.
With the real estate market heating up, San Diego home stagers say “fluffed” lairs are selling faster, bringing bigger bucks and at time snagging multiple offers. Houses that have been staged average 73% quicker sales than un-staged ones, according to the Real Estate Staging Association. And because of HGTV shows like “Staged to Perfection,” more consumers may let pros determine if their beloved clown paintings and worn La-Z-Boy recliner will subliminally scare off home shoppers. ( odds are yes.)
“Buyers decide within 6 seconds either they like a house or not” said home Stager Carol Kaplan, founder of Everything Creative.
Only 10 percent can envision a dwellings potential, so buyers “need to see the ‘wow’ factor right away.”
De-cluttering is the first step (everything from toothbrushes to cat letter boxes needs to be put of sight). After that, home Stylists may rearrange or remove the sellers’ furniture, change wall colors and haul in sofas, dressers, tables, pillows, lamps, linens artwork, vases candles and more from their staging company’s warehouse.
As a lighter cheaper alternative, there’s now a cardboard furniture specifically made for home staging. When she arrives at her client’s
house, Liliane Dickinson, owner of Belle Maison Home Staging, assembles collapsible corrugated living room living room sets and beds she bought online from NextStage Furniture– they’re draped with high quality slipcovers, claim to hold 1,000 pounds and store flat.
“I carry a couch totally by myself in the bag it comes in,” said Dickinson, who uses real furniture as accents. She placed the well appointed phony stuff in a Carmel Valley home that recently sold within days for $1.3 million.
Before any redesign, sellers must agree to temporarily stash prized possessions. Kaplan kindly gave the boot to a 6-foot-tall elephant statue in one residence; in another she insisted a lion-skin rug with attached head had to go. “Sometimes, you have to be a psychologist when it comes to sentimental items. I just said, “I want this area to be more user-friendly.”
The goal is to make a house look like a model home to attract the broadest pool of purchasers. “People don’t need to know your religion or your eccentricities. They don’t want to see your Smurfs’ Collection” said Audra Slinky, owner of San Diego based Home Staging resource, which trains and accredits decorators worldwide.
Would-be buyers, she said, do need to make an “emotional connection.”
If the target demographic is a young family and a spare bedroom is storage for exercise equipment, it can be reincarnated as a little girls room with stuffed animals and an adorable pink bedspread, “We’re drawing on the heartstrings of buyers.”
Fees for revamping vary, but initial consultations often cost about $250.; borrowed furnishings can run $1,000 to $5,000. Kaplan says she recently did $3,000 of staging in a home near Qualcomm; it listed for $560,000, received five offers in a week and sold for $45,000 above asking price.
For occupied homes, stagers start out by trying to rework what’s there. A living room can look larger by taking away a part of a sectional or positioning furniture away from walls. Outside landscaping can be brightened by spraying reddish-brown mulch dye on faded garden grounds.
It may be the little touches though that help people mentally move in. Marquez will set an elegant dinner table with fine china and goblets as if guests are about to arrive, prop a serving tray with newspaper, coffee cup and fresh flowers atop a bed, and have fake ice-cold margaritas ready for phantom partyers on a patio table.
One Staging challenge is to make these immaculate homes genuinely appear lived in. That’s why a utility room, Marquez may strategically leave a laundry basket full of towels all, of course, neatly folded and stacked.
Copyright 2013 The San Diego Union-Tribune, LLC. An MLIM LLC Company. All rights reserved.
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